Aussie Journal - New Research Reveals the Emergence of the "Cross-Court Consumer"

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Pickleball, padel, tennis, and badminton are part of a new intergenerational ecosystem, according to RacquetX

MIAMI - AussieJournal -- RacquetX, the world's first all-racket sports experience, which debuts in Miami from March 24 - 26th, conducted a new research study in conjunction with LaneTerralever (LT) is a marketing and customer experience agency focused on leisure and entertainment consumers.

This is the first-ever consumer study that covers ALL racquet sports today.

The RacqueTrends Report called "Who's on the Court?" (the fourth in a series of thought leadership publications) revealed:

Close to half (43%) of responders have played more than one sport in the past year or intend to diversify their play.
Most people play in their regular gym clothes, unearthing a huge opportunity for brands to market their sports-specific products to this population. Tennis did this in the 1980s with bandanas, visors, and other iconic clothing pieces.
Public courts are the most popular place to play. Clubs (including the rapidly-expanding pickleball and padel venues, as well as country clubs) have tremendous growth potential and private/public collaborations will open up access for all market segments.

The report will be presented at the festival itself by LT. For a full agenda, visit the website.

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About RacquetX

The brainchild of events strategist Robyn Duda and entrepreneur/investor Marco Giberti, RacquetX is the first all-racket-sports experience, featuring tennis, pickleball, padel, squash, racketball, table tennis, badminton, pop tennis, and more. It includes 75+ speakers, an Expo with hundreds of new products, services, and technologies, and nine courts at the Miami Convention Center for tournaments, demos, and fan activities. www.theracquetx.com

About LaneTerralever (LT)

LT is a marketing and customer experience agency focused on uncovering customer insights, developing seamless digital experiences, and implementing marketing strategies for organizations across a variety of industries. They have a dedicated team looking at the leisure and entertainment consumer across retail, attractions, casinos, restaurants, and food & beverage. They've worked with several marquee brands, including Red Bull Media House, GORE-TEX®, Teva, Acteev, USA BMX, Drone Racing League, Fiesta Bowl, Palms Casino Resort, and Toyota.

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