COLUMBUS, Ohio - AussieJournal -- If you are at all familiar with the greater Columbus real estate market, you undoubtedly are familiar with Melissa Adams, a real estate specialist with nearly 30 years in the field. She has now outdone herself again by debuting a local "Targeted Marketing" program for sellers.

The traditional methods of yard signs, print ads, etc. are no longer effective. With new and emerging technology, innovative marketing techniques have followed. Melissa has harnessed these unique technologies to find better quality buyers for properties on an individual basis, making homes close faster and for better prices.

Previously, there could be several offers within hours on any home, but even with low inventory, buyers are leaving inventory on the market for an increasingly long time. Understanding marketing is key to the modern real estate market, and having a marketing team available to cater to each individual property is an asset that puts agents above and beyond the standard. Even more innovative is using intelligent data points to market to the right buyer for the right price.

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When asked about how this revolutionary method of home selling works, Melissa had this to say: "Each neighborhood and community is unique in the group it best suits for home buying. A family looking for a good school district is more likely to pay top dollar for a house in their desired zone, whereas a buyer with different driving interests is less likely to offer at or above asking price. The days of blanketing an entire region with ads for one house and racking up costly marketing bills for nothing are archaic and wasteful; innovation is needed for a changing market."

In this market, gaining as much as possible out of your hard-earned investment is key. Using an agent who not only has innovative techniques but also a comprehensive marketing team available is your greatest asset in the journey to sell your property.

http://youtu.be/qkSMsb04Qak



About Melissa Adams: Melissa is a high performing local agent with 30 years in the real estate market who believes in finding the perfect home for every client. She has established herself as a versatile agent for even the toughest sales, and believes in going above and beyond for each individual client to get them the best possible outcome from each home sale.

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To get more information on Targeted Marketing for selling your home, you can contact Melissa Adams of Red1 Realty by calling 614.989.4812 or email melissaadams@realtormelissaadams.com. You can also visit www.OhioSmartPrice.com for an instant home valuation.