MELBOURNE, Australia - AussieJournal -- A thorough keyword research can help businesses get more online traffic to their website thus improving their Google search engine rankings. This leads to better audience engagement and improves the visibility of the websites. Having access to the list of targeted keywords allows businesses to identify relevant business opportunities and refine their marketing strategies.

Different types of keywords that can be incorporated into SEO strategies:

Short-Tail Keywords or head keywords

Such keywords are usually brief and mostly contain one or two words. They have a high search volume.

Long-Tail Keywords

Such keywords are longer as compared to head keywords and contain three or more words. They define the user intent and offer higher conversion rates.

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Location-Based Keywords

Such keywords are used to target geographic locations and are often used by businesses running in specific regions. They enable the brands to reach out to their target customers.

Branded Keywords

Such keywords represent the brand or company name. They are used with the objective to improve brand visibility and attract target users.

Product or Service Keywords

Such keywords are related to specific products or services offered by brands. Customers looking for a specific product or service use these keywords to locate them online.

Informational Keywords

Such keywords help users find answers or look for information. They are used to offer relevant content and convert visitors into potential buyers.

Tips For Choosing SEO Target Keywords:

Create a list of keywords relevant to the business; ensure they are in alignment with the business, objective, and target audience.

Analyze the search volume of keywords and balance both competitive and less competitive keywords.

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Add long-tail keywords to the content to generate qualified leads

Identify the intent behind specific keywords to offer a better user experience.

Use keyword research tools to analyze search volumes and identify information gaps.

Prepare a diverse SEO keywords list containing different types of keywords.

Perform a data analysis to track rankings, traffic, and conversions regularly.

Interested in doing comprehensive targeted keyword research for your business? From identifying the target audience to analyzing search intent and evaluating the search volume and competition, the SEO experts of Traffic Radius, follow a detailed personalized process to deliver the results you desire.

Connect with the experts via phone call on 1300 852 340 or visit https://trafficradius.com.au/.