GAINESVILLE, Fla. - AussieJournal -- If you've followed the Gainesville real estate market for a while, you've undoubtedly heard of Dawne Nuri as she's one of the most respected agents in town when it comes to marketing homes to sell for the most amount of money. Now, she's one-upped herself with the latest addition to her advertising arsenal with what she calls her "Target Marketing" approach.

Dawne Nuri has perfected an approach to Target Marketing where she invests her own money to expose your property to the most opportune buyer based on their current interests, hobbies, family size, age and even net worth and credit score.

Marketing is all about matching your product up to the prospects that are most likely to have an interest in it. Much like when you are at the grocery and you see that coupons print out based on the products that you always tend to buy.

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When asked how this new-age approach to selling for more homes works, Dawne said the following: "If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base. There's no sense in marketing that home to retired couples but it's a perfect fit for a family that has a child or two of school age years. If it has an RV parking space, we can market to those with the appropriate income that subscribe to RV Lifestyle Magazine or other recreational interests. This allows buyers to absolutely fall in love with the home, oftentimes they'll pay a premium for something that matches their exact criteria. Essentially, we can market it as their "Perfect Home" even though it would be considered "just another home for sale" to the general public. That's why oftentimes we can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road."

For more information on how this target marketing approach works, contact Dawne Nuri at Florida Homes Realty & Mortgage by calling 352-284-7646 or email dawne@dawnenuri.com