MELBOURNE, Australia - AussieJournal -- Hairy Armadillo is delighted to announce that its unique innovation, 'Snow Daisy' sparkling tea, won the Silver Medal in the very competitive Wine Alternative category in the World Alcohol-Free Awards 2025.

The World Alcohol-Free Awards, which are renowned for identifying outstanding alcohol-free drinks, honours products that break the rules on flavour, mastery, and creativity. The event this year welcomed an all-time high entry count from international participants to reflect the increased demand for high-quality, alcohol-free options.

Hairy Armadillo Founder Allan Sweeney said: "As the alcohol-free category matures, consumers want more than simply an absence of alcohol. They want products that deliver on taste, complexity, and elevate the overall drinking experience. Brands who want to stand out need to raise the bar in terms of quality and innovation."

This new wave of artisanal non-alcoholic beverages carries the same intention and integrity as fine wines or craft beers. These aren't "alternatives" in the dismissive sense — they're original, expressive, and have a story to tell.

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Judges described Snow Daisy as, "Earthy, spicy and aromatic on the nose, with flavours of coriander seed, malt loaf and raisins on the palate. Totally dry with refreshing acidity and plenty of velvety tannins, it's an elegant food-matching option. A grown-up drink."

"We are incredibly honored to receive this award from the World Alcohol-Free Awards," stated Allan Sweeney, Founder of Hairy Armadillo. "'Snow Daisy' came into being through our desire to create complex and sophisticated drinks that connect people—without having to compromise."

The Silver Medal is an affirmation of Hairy Armadillo's dedication to quality, innovation, and the ever-changing world of alcohol-free experiences. As greater numbers of consumers adopt mindful drinking behaviors, Hairy Armadillo stays ahead with products that are both delicious and complex using specialty tea and other botanicals,

For more details regarding Hairy Armadillo and 'Snow Daisy', please see https://hairyarmadillo.com.au or connect with us on social media.