Trending...
- LIB and Nidec Rejoin Forces for Giant TH-0098 Temperature Humidity Test Chamber
- Heritage at South Brunswick Offers Immediate Townhome Appointments and Special Mortgage Incentive Fast-Moving Sales
- Pyro Marketing Opens New Digital Marketing Company to Power Growth for Fitness and Ecommerce Brands
Launched during the height of the pandemic, this startup owned and run by Black women, is carving out a space for itself in an industry where the biggest names in the game are massive giants and making noise as a newcomer is basically unheard of. Proclaiming itself the "Future of Footwear", TRONUS leapt over every hurdle in its first year, right into the winners circle.
ATLANTA - AussieJournal -- This week marks the first year anniversary for TRONUS; the first sneaker company owned by a professional female athlete. From a numbers standpoint what this disruptive brand has accomplished is worth noting. "I read that the leading company [in athletic footwear] sold $8,000 worth of running shoes during its first year in 1964. I calculated inflation, and that'd be a little over $70,000 today.", said COO - Cynthia Cureton-Robles. TRONUS surpassed that figure within its first 4 days of operation. Since, they've continued to prove that this is a brand to watch.
And that's just numbers. The numbers, impressive as they are, only draw the outline. The full picture of the TRONUS story is much more vibrant than sheer stats can express. TRONUS is owned by Santia Deck, a professional athlete and fitness trainer turned successful social media personality . . . and now CEO. Cureton-Robles, also Deck's business manager and mother, has been steadily expanding operations since the company's inception. They look to this upcoming year with excitement after a debut year that has held many impressive milestones. The company launched to an impressive pre-order period; successfully navigated international manufacturing and logistical challenges when even long-time supply chains were being squeezed by the effects of the pandemic; garnered celebrity nods; expanded their team; announced a brand ambassador program; added new products; and has been invited to a leading upcoming trade show in Las Vegas. TRONUS expects their sales to more than triple in the upcoming year as they expand their model to include more B2B and wholesale transactions. To date their success has been largely direct to consumer e-commerce via their own website, with only one boutique brick and mortar retailer carrying their products in the Atlanta area where the company is based. Even so, it's not like they were off to a slow start. And with news of Olympian Allyson Felix making her way into the ranks of footwear company owners, it seems Santia has started a trend! As the first woman athlete to own her own shoe company, she is happy to encourage fresh faces in the industry.
More on Aussie Journal
Santia Deck's super-loyal fan base helped ignite and sustain the company's growth and sales so far. To celebrate the TRONUS anniversary, July 19th, Santia shared a special live broadcast on Instagram . . . the platform that houses the largest chunk of her social media following. Answering questions from fans, giving shout outs and offering giveaways continues to prove an important piece for keeping followers engaged. "We really want to show appreciation and help our customers and fans feel like they are part of our family . . . the TRONUS tribe", Santia explained. Now the company is also focusing on multiple locations based on its analytics and projections. Key cities in the U.S. plus Canada, the U.K. and Japan - as events, retailers and campaigns are upcoming for each market. With giving initiatives in development, TRONUS is looking to broaden their reach and strengthen their ties directly to communities.
ABOUT TRONUS
TRONUS invites you to slide into luxury with the lightest, most comfortable unisex sneaker in the world. History making female football player made history a 2nd time as the 1st female athlete to own a sneaker company. Owner, Santia Deck spent several years developing a sleek futuristic sock-top sneaker with designer, Jamien Sills designed to mold to your foot, creating an almost euphoric "walking on air" kind of experience. The bold look draws you in, and the feel will get you hooked.
More on Aussie Journal
This disruptive startup began taking pre-orders when they launched in July of 2020. The company created a buzz and made a name for itself while their customers anxiously waited for the first ever boxes of TRONUS sneakers to arrive on their doorsteps. Now, customers of all ages - including celebrity supporters - are becoming loyal TRONUS fans.
Many celebrities are fans such as NFL great, Deion Sanders; Rappers like Waka Flocka and Z-Ro; Gospel Singer, James Fortune; Comedian, Karlous Miller; Soccer Superstar, Josef Martinez and Celebrity Jeweler, Johnny Dang to name a few.
And that's just numbers. The numbers, impressive as they are, only draw the outline. The full picture of the TRONUS story is much more vibrant than sheer stats can express. TRONUS is owned by Santia Deck, a professional athlete and fitness trainer turned successful social media personality . . . and now CEO. Cureton-Robles, also Deck's business manager and mother, has been steadily expanding operations since the company's inception. They look to this upcoming year with excitement after a debut year that has held many impressive milestones. The company launched to an impressive pre-order period; successfully navigated international manufacturing and logistical challenges when even long-time supply chains were being squeezed by the effects of the pandemic; garnered celebrity nods; expanded their team; announced a brand ambassador program; added new products; and has been invited to a leading upcoming trade show in Las Vegas. TRONUS expects their sales to more than triple in the upcoming year as they expand their model to include more B2B and wholesale transactions. To date their success has been largely direct to consumer e-commerce via their own website, with only one boutique brick and mortar retailer carrying their products in the Atlanta area where the company is based. Even so, it's not like they were off to a slow start. And with news of Olympian Allyson Felix making her way into the ranks of footwear company owners, it seems Santia has started a trend! As the first woman athlete to own her own shoe company, she is happy to encourage fresh faces in the industry.
More on Aussie Journal
- $10 Million Allocated to Establish Crypto Treasury Focused on High Value Ethereum (ETH) & Bitcoin (BTC) as Long-Term Holdings for Cybersecurity Leader
- Cummings Graduate Institute for Behavioral Health Studies Celebrates New DBH Graduates
- $100 to $200 Million Equity Agreement with Top Digital Advisor Bitwise to Power Major Digital Asset Initiative for Bitcoin and Solana: OFA Group
- New Collaboration Launches Corporate ESG Solution for Responsible Decommissioning and Transparent Reporting
- SlickCashLoan Launches Free Loan Calculator to Help You Plan Monthly Payments
Santia Deck's super-loyal fan base helped ignite and sustain the company's growth and sales so far. To celebrate the TRONUS anniversary, July 19th, Santia shared a special live broadcast on Instagram . . . the platform that houses the largest chunk of her social media following. Answering questions from fans, giving shout outs and offering giveaways continues to prove an important piece for keeping followers engaged. "We really want to show appreciation and help our customers and fans feel like they are part of our family . . . the TRONUS tribe", Santia explained. Now the company is also focusing on multiple locations based on its analytics and projections. Key cities in the U.S. plus Canada, the U.K. and Japan - as events, retailers and campaigns are upcoming for each market. With giving initiatives in development, TRONUS is looking to broaden their reach and strengthen their ties directly to communities.
ABOUT TRONUS
TRONUS invites you to slide into luxury with the lightest, most comfortable unisex sneaker in the world. History making female football player made history a 2nd time as the 1st female athlete to own a sneaker company. Owner, Santia Deck spent several years developing a sleek futuristic sock-top sneaker with designer, Jamien Sills designed to mold to your foot, creating an almost euphoric "walking on air" kind of experience. The bold look draws you in, and the feel will get you hooked.
More on Aussie Journal
- World Landscape Architecture Unveils Highly Anticipated 2025 WLA Awards Shortlist
- TikTok Star ArcadeFriends Attempts 24-Hour Claw Machine Marathon at Lucky Puppy Arcade in Las Vegas
- Pyro Marketing Launches New Website to Accelerate Growth for Fitness Brands
- KCON LA 2025, 106.3 RAIN FM 'Take Over' Special Event
- The Citizens Commission on Human Rights Annual Purple Heart Day Event will be Hosted at the Historic Fort Harrison
This disruptive startup began taking pre-orders when they launched in July of 2020. The company created a buzz and made a name for itself while their customers anxiously waited for the first ever boxes of TRONUS sneakers to arrive on their doorsteps. Now, customers of all ages - including celebrity supporters - are becoming loyal TRONUS fans.
Many celebrities are fans such as NFL great, Deion Sanders; Rappers like Waka Flocka and Z-Ro; Gospel Singer, James Fortune; Comedian, Karlous Miller; Soccer Superstar, Josef Martinez and Celebrity Jeweler, Johnny Dang to name a few.
Source: TRONUS
Filed Under: Business
0 Comments
Latest on Aussie Journal
- AI Visibility: The Key to Beating Google's AI Overviews and Regaining Traffic
- Stuck Doing Math or Figuring Out Life's Numbers? Calculator.now Makes It Stupidly Simple
- Colbert Packaging Announces WBENC Recognition
- DivX Empowers Media Enthusiasts with Free Expert Guides for Advanced MP4 Management
- Assent Expands Executive Team to Accelerate Global Growth & Innovation
- The World's Largest Green Economic Revolution Emerges as Nature, Tech, and Finance Converge
- Vinnetwork Unveils Decentralized AI Platform with Vinnetwork(VIN) Token to Challenge Tech Giants' Data Monopoly
- Centennial Flyers to Become Colorado's First Launch Customer for All-Electric B23 Energic Aircraft
- Real-Time Protection Against Costly UCaaS Configuration Errors and Toll Fraud
- Tragic Lyssavirus Death Highlights Importance of Environmental Health Awareness and Bat Safety
- Pyro Marketing Opens New Digital Marketing Company to Power Growth for Fitness and Ecommerce Brands
- Dr. John Salerno of Salerno Wellness Introduces Their New Full Body Capsule for Advanced LED Light Therapy Patient Treatments
- $14M Expansion Deal with Famed David Lloyd Highlights Rebrand of Sports, Entertainment and Gaming Innovation by AI Driven, Online Fan Engagement Co
- Heartfelt Dreams Foundation Launches Campaign to Build CHD Hospital
- Radarsign Tackles Intersection Safety with Launch of Grid-Free Solar LED Stop Sign
- Miami Real Estate Agent Drastically Increases Interest In Homes
- Adostics & Genmega Announce the Introduction of A-POD
- LIB and Nidec Rejoin Forces for Giant TH-0098 Temperature Humidity Test Chamber
- Heritage at South Brunswick Offers Immediate Townhome Appointments and Special Mortgage Incentive Fast-Moving Sales
- NASA Collaborative Agreement for Supply of Thin-Film Solar Tech for Orbital Application to Advance Development of Thin-Film PV Power Beaming: $ASTI