Aussie Journal - Axencis Launches Performance Partnership for Brand Protection

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Brand Protection firm introduces model where enforcement costs are covered by recovered assets

LONDON - AussieJournal -- Axencis has launched a Performance Partnership pricing model for its legal enforcement services, eliminating upfront costs for brands pursuing action against counterfeit operations. Under the model, enforcement costs are covered entirely by assets recovered from counterfeiters through Schedule A cases.

Many traditional brand protection providers operate on annual retainers that can range from $30,000 to well over $100,000 depending on scope, marketplaces, and enforcement volume. These fixed-fee models often require significant upfront commitment regardless of recovered assets or measurable outcomes.

Axencis's Performance Partnership removes that barrier by tying costs directly to successful asset recovery.

How Performance Partnership Works

Before accepting any case under Performance Partnership terms, Axencis conducts comprehensive evaluation of evidence quality, counterfeiter asset availability, and legal jurisdiction. The company only proceeds with cases where asset recovery appears viable and evidence strongly supports trademark infringement claims.

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Clients pay no upfront fees: no legal retainers, no court filing costs, no monthly minimums. When Schedule A proceedings successfully freeze counterfeiter bank accounts and seize assets, recovered funds are allocated between the law firm handling proceedings, Axencis, and the client at percentages agreed before legal action begins. If enforcement costs exceed recovery, Axencis absorbs the difference rather than billing the client.

The Performance Partnership model applies specifically to legal enforcement through Schedule A cases where counterfeiters operate with significant recoverable assets. Axencis's standard takedown and platform enforcement services continue operating under traditional monthly pricing structures.

Addressing a $2 Trillion Problem

The global counterfeit and pirated goods market is projected to approach $2 trillion, affecting brands across industries from automotive to pharmaceuticals. Amazon reported identifying and seizing more than 15 million counterfeit products in 2024 alone, while its proactive controls blocked over 99% of suspected infringing listings before brands had to report them.

Despite this scale, many brands delay enforcement because traditional service models require substantial upfront investment with no guarantee of return on that investment. Performance Partnership eliminates this risk by converting enforcement from a cost center into a recovery-funded operation.

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"Brands have been asking for enforcement pricing that rewards outcomes, not activity. Performance Partnership is how we answer that: if we don't recover assets, our clients don't pay," said Chris Stavrou, Senior Investigator at Axencis.," said Chris Stavrou, Senior Investigator at Axencis.

For brands facing primarily small, distributed sellers across multiple platforms, Axencis's traditional takedown services provide more appropriate solutions focused on listing removal rather than asset recovery.

About Axencis

Axencis is a brand protection and intellectual property enforcement company, specializing in human-verified takedowns, legal enforcement through Schedule A proceedings, and financial recovery from counterfeit operations. The company serves brands across automotive, fashion, consumer electronics, and licensed merchandise sectors.

Learn more at https://axencis.com/