DULUTH, Ga. - AussieJournal -- Ismail Sirdah, outlined several ways his own small business has benefited from incorporating Facebook Messenger. In detailing how the platform has helped his photography business excel, Ismail Sirdah also highlighted some of the universal benefits available to small business owners who utilize Facebook Messenger to connect with their customers.

Reach Customers Where They Already Are

Perhaps the most compelling and salient rationale for incorporating Messenger into your small business is illustrated with a single statistic offered by Flurry Analytics: Over the last year, the amount of time spent on messaging platforms and social media increased by nearly 400 percent.

More on Aussie Journal

• Dr. Kelli Ward and Martha Boneta Fain join the advisory board of Legacy PAC , a partner of Veterans for Trump
• Shiny Cleaners Celebrates Years of End-of-Lease Clean Success with Unmatched Customer Satisfaction
• 2023 Employee Handbook Templates Now Available
• Mercy Street to Host the Largest Opening Day Event in the Organization's 20 Year History
• The Nashville International Chopin Piano Competition Announces the Alexei Sultanov Memorial Discovery Prize

Reduced Friction for Users

Even if the preceding steps were easy to carry out — and, just to be clear, they are not — getting your customers to use the app is still the most difficult obstacle to overcome: Even though apps account for 85 percent of the time users spend on smartphones, that time is dominated by an average of just five apps. This is why Facebook is touting Messenger as a "frictionless" platform, as it eliminates all the hurdles most likely to deter customers from using an app that fosters communication with your small business.

Compelling and Essential Interactions

When Messenger was first introduced, the automated chat agents were not nearly as sophisticated as they are today. The experiences your customers are exposed to through Facebook Messenger are far more robust than ever before, as they now feature location sharing, native payments, and complex interfaces, along with a number of other features that make the platform both compelling and essential for small business owners as well as their customers.

More on Aussie Journal

• Kobie Voted a Top Workplace USA
• Aquia Inc. Joins the AWS Partner Network and the AWS Public Sector Partner Program
• Perfect Body Laser and Aesthetics ® Offers Tetra CoolPeel Co2 Laser Skin Resurfacing
• Databloom's Blossom Achieves Faster and More Efficient Big Data Analytics
• Orchard Audio's New PecanPi®+ DAC and Streamer Feature AKM's Latest Flagship Chips

Messenger Enables Improvements in Customer Service, Acquisition, and Ecommerce

Facebook believes that small businesses will see tangible improvements in several key areas after incorporating Messenger, and Sirdah agrees that the platform delivers on that promise — especially when it comes to customer service, ecommerce, and customer acquisition. Using Messenger for customer service not only improved customer satisfaction among Sirdah's customers, but it also served as an ideal medium through which the small business owner could re-engage customers in order to drive revenue.