SYDNEY - AussieJournal -- Award winning investment banking & strategic consulting firm LCC Asia Pacific has recently launched a new simplified website that communicates its core values, services expertise and importantly the industrial sectors in which is specialises.

"We have taken some time to develop the new brand persona as a part of our refinement of client service focus across our 2023 to 2026 Business Plan"  Nicholas Assef, Founder & Principal of LCC Asia Pacific said.  The "functional" black & white palate compliments the industrial sectors in which we specialise.  We continue to specifically focus on areas which involve "industrial & engineering innovation".

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As a team LCC Asia Pacific have also reflected on the growing importance of social issues as a part of our business model – and importantly the priority area of Environmental Social Governance (ESG) and how that will impact potential client engagements.

LCC Asia Pacific was founded in Sydney in 2004 and has developed a speclialisation in areas which involve engineering innovation & technology which compliment "traditional" business operations & services.  The areas where LCC Asia Pacific works include:

• Energy Transition, Energy Storage & Renewables
• Aerospace & Defence
• Infrastructure Services including Specialist Waste
• EV Economy, including Charging & Recycling
• Industrial & Mining Wear Parts & Consumables
• Telecommunications
• Water Services & Water Infrastructure
• Mining & Industrial Technology
• Space Tech & Space Industry
• Oilfield Services
• Environmental Services, Decommissioning & Remediation
• Artificial Intelligence & Machine Learning Industrial Applications including Predictive Maintenance & Digital Twins
• Robotics, Automation & Advanced Manufacturing
• PPE & Wearables – including for commercial, first responder & military applications

LCC Asia Pacific's new website details our capabilities as a firm and the areas in which we have both worked extensively and will continue to focus. "We are a firm that is boutique by design and very focussed on the delivery of exceptional work in areas where we maintain domain expertise"  Nicholas Assef (https://www.linkedin.com/in/nicholasassef/) concluded.

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About LCC Asia Pacific

Founded in 2004 in Sydney Australia, LCC Asia Pacific is an independent investment baking & strategic advisory firm that specialises in industry sectors that involve "engineering & technology innovation".  Boutique by design, the Firm assists corporates, financial sponsors & governments with domestic & cross border business & transaction initiatives.  To learn more:  www.lccasiapacific.com