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Jason Buckner joins Mitch Carson to discuss the "7-Touch Rule" and how businesses can follow up with prospects more effectively.
Jason Buckner joins the Amazing Authorities host to discuss the "7-Touch Rule" and how businesses can follow up with prospects more effectively.
Jason Buckner joins the Amazing Authorities host to discuss the "7-Touch Rule" and how businesses can follow up with prospects more effectively.
SYDNEY - AussieJournal -- Mitch Carson, host of Amazing Authorities and founder of Booked For TV, has released a new interview with Australia-based Jason Buckner exploring a common sales problem: promising conversations that end because follow-up stops too early.
Buckner introduces the "7-Touch Rule" as a way to examine how often a business stays in contact with a prospect after an initial conversation. In the interview, he and Carson discuss why follow-up can feel uncomfortable, how to remain useful without becoming pushy, and what business owners can do to build a more consistent process.
"The point isn't to send seven versions of 'just checking in,'" said Carson. "It's to give someone a reason to welcome the next conversation."
More on Aussie Journal
The interview accompanies Carson's article, "The 7-Touch Rule: Why Most Sales Are Lost Before Attempt 3," which draws on Buckner's perspective and expands on the implications for experts, entrepreneurs, and service businesses.
Watch the interview: https://www.youtube.com/watch?v=Q46KYSr4lPc
Read the article: https://substack.com/@mitchcarson/note/p-213952865?r=8rqp7&utm_source=notes-share-action&utm_medium=web
About Jason Buckner
Jason Buckner is an Australia-based business automation consultant and speaker associated with Automation Made Easy. He helps small businesses improve their systems, including how they track leads and follow up with prospective customers.
About Mitch Carson
Mitch Carson is the founder of Booked For TV and host of Amazing Authorities. He helps CEOs, authors, speakers, and experts secure television interviews and turn media appearances into lasting authority.
Media contact
Mitch Carson
mitch@mitchcarson.com
www.bookedfortv.com
Buckner introduces the "7-Touch Rule" as a way to examine how often a business stays in contact with a prospect after an initial conversation. In the interview, he and Carson discuss why follow-up can feel uncomfortable, how to remain useful without becoming pushy, and what business owners can do to build a more consistent process.
"The point isn't to send seven versions of 'just checking in,'" said Carson. "It's to give someone a reason to welcome the next conversation."
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The interview accompanies Carson's article, "The 7-Touch Rule: Why Most Sales Are Lost Before Attempt 3," which draws on Buckner's perspective and expands on the implications for experts, entrepreneurs, and service businesses.
Watch the interview: https://www.youtube.com/watch?v=Q46KYSr4lPc
Read the article: https://substack.com/@mitchcarson/note/p-213952865?r=8rqp7&utm_source=notes-share-action&utm_medium=web
About Jason Buckner
Jason Buckner is an Australia-based business automation consultant and speaker associated with Automation Made Easy. He helps small businesses improve their systems, including how they track leads and follow up with prospective customers.
About Mitch Carson
Mitch Carson is the founder of Booked For TV and host of Amazing Authorities. He helps CEOs, authors, speakers, and experts secure television interviews and turn media appearances into lasting authority.
Media contact
Mitch Carson
mitch@mitchcarson.com
www.bookedfortv.com
Source: Impact Products Marketing
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