BRISBANE, Australia - AussieJournal -- Today marks the official launch of KPI Sports, a specialist supplier of custom teamwear and custom equipment. The launch of KPI Sports represents a new chapter in the evolution of the Gorilla Sports business, which will now trade under KPI Sports.

KPI Sports (under previous brand names) has been creating custom teamwear and equipment across Australia and the Pacific for over 20 years. The launch of KPI comes after 2 years of investment in product development, team capability and business systems.

The name of the new brand refers to the concepts of "Knowledge", "Performance" and "Innovation", representing the principle of continuous improvement.  The KPI Sports team have been tasked with transforming the status quo in the custom teamwear sector, by setting a new standard in product quality and service.

Managing Director of KPI Sports, Ella Bryan, said "as a specialist supplier of custom sports products, we support sporting clubs and associations of every size. Across the board, our customers have experienced an incredibly tough year in 2020. Our KPI team members are all active players, volunteers or supporters of community sports clubs and are closely connected to the real impacts of Covid-19 on the sports sector. Like many of our customers, we've used this challenging environment to set new priorities and opportunities for KPI Sports."

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"The sports sector will play an essential role in the economic and social recovery from Covid-19. As an active member of the sports sector, our commitment to support community initiatives becomes even more important, and our community programs will continue to grow with the launch of KPI Sports".

In the short term, most sporting organisations will be seeking to recover as quickly as possible from the effects of Covid-19.  Over the long term, the KPI team see developments in the sector being driven by technology innovation, faster supply chains and environmental sustainability.

About KPI Sports

KPI Sports Pty Ltd is based in Brisbane, Australia and is a supplier of custom sportswear, custom uniforms, equipment and accessories. KPI Sports specialise in supplying sporting clubs, associations, schools and businesses with high quality customised uniforms, across a wide range of sports and community activities. For more information go to http://www.kpisports.com.au.