NOOSA, Australia - AussieJournal -- As consumers increasingly turn to digital solutions for home décor, PixfloraPrints, a new Etsy-based art store by Australian artist Jay Salton, has launched with a focus on downloadable wall art designed for modern, flexible living.

The store enters the market at a time when digital art downloads are gaining traction among renters, remote workers, and cost-conscious homeowners seeking customizable décor without shipping delays or storage concerns. Printable art allows buyers to select their own paper, size, and framing, aligning with broader trends toward personalization and sustainability in interior design.

PixfloraPrints offers a growing catalogue of digital artworks inspired by nature, seasonal imagery, and timeless painterly styles. Rather than producing physical inventory, the shop distributes high-resolution digital files intended for home printing or professional print services, reducing waste and eliminating international shipping barriers.

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"Digital art gives people control over how they live with art," says artist Jay Salton, founder of PixfloraPrints. "I'm interested in creating pieces that feel timeless but adaptable — art that can move with you, change scale, or be reinterpreted in different spaces without being disposable."

Salton, whose work draws on traditional composition techniques and classic fine-art influences, created PixfloraPrints as a response to the growing divide between mass-produced décor and inaccessible gallery pricing. By working in a digital format, the artist is able to experiment across themes and seasons while keeping the work widely available.

Since opening, PixfloraPrints has attracted early attention from Etsy shoppers looking for instant décor solutions, reflecting a wider shift in how art is discovered, purchased, and displayed in online marketplaces.

PixfloraPrints is available exclusively on Etsy at:
https://pixfloraprints.etsy.com