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Specialist platform offers free listings and automated Facebook & Instagram promotion as 2026 Budget changes tilt the tax advantage towards new-build property
MELBOURNE, Australia - AussieJournal -- InvestHome, an Australian online land marketplace, today announced the availability of its platform connecting first-home buyers and property investors with land releases, lots, house-and-land packages and townhomes from developers, agents, builders and private sellers across every state and territory.
Unlike generic property portals built for established homes, InvestHome is purpose-built for the new-land market — new estate releases, individual lots, acreage, and commercial and industrial land — including first-come-first-served (FCFS) and lottery release methods, and buying or selling via nomination and resale.
The launch is timely. Following the Federal Budget delivered on 12 May 2026, changes to the capital gains tax discount and negative gearing — taking effect 1 July 2027 — are designed to direct investment towards new housing supply, meaning buyers of new builds retain the existing tax benefits. InvestHome lists land for exactly this kind of new-build investment.
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For buyers, the platform is free to use and includes interactive maps with real lot boundaries and easements drawn from public government datasets, an AI assistant that helps shortlist land, off-market and pre-release alerts, and direct in-app chat with sellers. For developers, agents and builders, InvestHome offers an AI-powered price-list uploader, live CRM synchronisation (Agentbox and MRI Vault/VaultRE(in progress)), and real-time buyer interest analytics.
During an introductory promotional period, listing is free, and every seller also receives one complimentary premium (Titanium) listing that includes an automated Meta advertising campaign across Facebook and Instagram.
"Buying land in Australia has meant driving from display suite to display suite chasing a current price list, then digging through portals built for second-hand homes," said Rajan Garg, Founder of InvestHome. "We built InvestHome to put every type of land for sale in one place — with real lot maps and a direct line to the developer, agent or seller — and to give sellers a free, AI-assisted way to reach genuinely interested buyers."
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InvestHome is designed, built and owned in Australia. The platform is available now at https://investhome.au and as a mobile app on the Apple App Store and Google Play.
About InvestHome InvestHome is an Australian land marketplace for first-home buyers and investors, listing land releases, lots, house-and-land packages, townhomes, acreage, and commercial and industrial land nationwide. InvestHome is operated by State Financial Assets Pty Ltd. Read this announcement online at investhome.au/news.
Unlike generic property portals built for established homes, InvestHome is purpose-built for the new-land market — new estate releases, individual lots, acreage, and commercial and industrial land — including first-come-first-served (FCFS) and lottery release methods, and buying or selling via nomination and resale.
The launch is timely. Following the Federal Budget delivered on 12 May 2026, changes to the capital gains tax discount and negative gearing — taking effect 1 July 2027 — are designed to direct investment towards new housing supply, meaning buyers of new builds retain the existing tax benefits. InvestHome lists land for exactly this kind of new-build investment.
More on Aussie Journal
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For buyers, the platform is free to use and includes interactive maps with real lot boundaries and easements drawn from public government datasets, an AI assistant that helps shortlist land, off-market and pre-release alerts, and direct in-app chat with sellers. For developers, agents and builders, InvestHome offers an AI-powered price-list uploader, live CRM synchronisation (Agentbox and MRI Vault/VaultRE(in progress)), and real-time buyer interest analytics.
During an introductory promotional period, listing is free, and every seller also receives one complimentary premium (Titanium) listing that includes an automated Meta advertising campaign across Facebook and Instagram.
"Buying land in Australia has meant driving from display suite to display suite chasing a current price list, then digging through portals built for second-hand homes," said Rajan Garg, Founder of InvestHome. "We built InvestHome to put every type of land for sale in one place — with real lot maps and a direct line to the developer, agent or seller — and to give sellers a free, AI-assisted way to reach genuinely interested buyers."
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InvestHome is designed, built and owned in Australia. The platform is available now at https://investhome.au and as a mobile app on the Apple App Store and Google Play.
About InvestHome InvestHome is an Australian land marketplace for first-home buyers and investors, listing land releases, lots, house-and-land packages, townhomes, acreage, and commercial and industrial land nationwide. InvestHome is operated by State Financial Assets Pty Ltd. Read this announcement online at investhome.au/news.
Source: State Financial Assets Pty Ltd
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