MELBOURNE, Australia - AussieJournal -- — KidsBliss, the Australian-made & owned family-care brand, is launching its inaugural Wishlist Week, hosted by parenting creator @vinnielavinia. The week-long community campaign invites parents to share the KidsBliss product they most want to try — with 20 products gifted directly from real wish lists.

How it works (launching 6:00pm AEST, Mon 11 Aug):

1. Follow @kidsbliss and @vinnielavinia
2. Like the launch post
3. Comment the one KidsBliss product you'd love to try
   → KidsBliss will gift 20 products selected from the comments (winners announced the following Monday). Bulk buys, bundles and gift boxes excluded. Winners may pick up in Burwood, VIC or cover standard shipping Australia-wide.

"Wishlist Week is about listening first — letting parents tell us what they actually need, then meeting them there," said Yvonne, co-founder of KidsBliss. "We're proud to be Australian made and owned, and to help raise Safe Little Hands with gentle, science-led care."

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Host @vinnielavinia added: "Parents are brilliant at supporting each other. I'm excited to spotlight everyday favourites — from alcohol-free Foaming Hand Sanitiser to outdoor essentials — and help real mums and dads try what they've been eyeing."

Campaign highlights

• 20 gifts straight from community comments
• Transparent, mum-to-mum format hosted by @vinnielavinia
• Features KidsBliss hero lines across hand care, cleaning and outdoor protection
• Focus on gentle, alcohol-free, BZK-free formulations for families

Key dates

• Launch post: Monday 11 August, 6:00pm AEST
• Campaign window: 11–17 August 2025
• Winner announcement: Monday 18 August 2025

For more information, follow @kidsbliss on Instagram or visit us at https://kidsbliss.com.au/.

About KidsBliss

KidsBliss is an Australian made & owned family brand crafting gentle, plant-powered products for babies and households — from alcohol-free, BZK-free Foaming Hand Sanitiser to eco-conscious cleaning and outdoor protection. Our mission is simple: Safe Little Hands, Clean Big Future.