WOLLONGONG, Australia - AussieJournal -- Rodeo 4 Life, Australia's richest bull ride extravaganza and country music concert will explode in an action-packed arena spectacular on Saturday 30 November at WIN Entertainment Centre, Wollongong to save lives through funding vital research at the RPA Transplant Institute (RPATI).

In an Australian first, Rodeo 4 Life combines electrifying rodeo sports entertainment starring some of Australia's toughest professional bull riding champions from across Australia with a full-length concert by seven-time Golden Guitar winner and back-to-back CMC Male Artist of the Year, Travis Collins.

Rodeo 4 Life will be a thrilling night of entertainment featuring a star-studded line-up of bull riding daredevil cowboys fighting the odds to stay mounted for the full 8 seconds on the legendary JP Gill and Sons' mightiest rodeo bulls competing for the championship title and $30,000 prize.

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Producer Doug Vickers OAM, long-time rodeo man said, "The audience should be prepared for an 'edge-of-their-seat' experience when Rodeo 4 Life rocks The Gong.

"Australia's bull riding champions won't just be bucking for the grand prize, they'll risk all by 'riding for a greater cause,' raising bucks to save lives through funding organ transplant research at the RPATI".

More than a successful businessman, Doug Vickers is a grateful RPA liver transplant recipient passionate about increasing awareness of organ donation and funding essential life-saving transplant research with 100% of profits from Rodeo 4 Life dedicated to RPATI research.

"The most humbling experience I've ever had was receiving an organ transplant. I'm so grateful when I think someone cared enough and had the forethought to donate their organs to others, what greater gift could you possible give to someone than this.

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"Funds raised will allow RPATI to continue developing a world first organ perfusion system which will extend organ viability from the current length of just a few hours to being viable for several days, thereby increasing numbers of transplantable organs and lives saved" Mr Vickers said.

Travis Collins, known for dedicating his talents to causes close to his heart said, "It's an incredible honour to perform at Rodeo 4 Life. While music is my life, there's something very special about being part of something bigger which has the power to save many lives."

RPA Transplant Services has given the gift of life to over 1940 liver transplant recipients and over 3000 kidney transplants giving Australian's freedom from dialysis and a second chance at life.

"By inviting Australians to register to become an organ donor and funding vital research, we'll increase the number of organs that can be transplanted so together we can save more lives," Mr Vickers said.

Book at Ticketmaster or http://www.rodeo4life.com.au.