Trending...
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives
BRISBANE, Australia - AussieJournal -- Great Northern Brewing Co has tapped into the fastest growing segment of the Australian beer market with the launch of its first Queensland-made non-alcoholic brew, Great Northern Zero.
Antonia Ciorciari of Great Northern Brewing Co. said the company's foray into the non-alcoholic beer market - expected to be worth $34.4 billion worldwide by 2024 - reflected the booming demand among Queenslanders for alcohol-free beer options.
"The non-alcoholic beer category has doubled in Australia in the past year and sales through bottle shops and other off premise sites have increased 30-fold when compared with the same period in 2017/18," Ms Ciorciari said.
"Men and women are both seeking non-alcoholic beer with the strongest demand coming from those aged 25 – 45.
"Our fans are an outdoorsy lot who want the freedom to 4WD, boat, fish, kayak, hike or simply drive home from the pub and still enjoy a cold Great Northern with their mates.
More on Aussie Journal
"Zero looks like a Great Northern and has the easy-drinking taste of a Great Northern, the only thing missing is the alcohol so we're confident it will be a hit with Queenslanders this summer."
One bloke who knows what it's like to be busy in the great outdoors and likes a coldie is Outback Wrangler, Matt Wright.
Jumping from choppers to boats and onto crocs, Matt gets why a non-alcohol beer is a winner.
"Be it out on the boat with the family, looking for a rogue croc on the air boat or heli fishing with the boys, you sometimes would like to snap the cap on a coldie but it's just not an option," he said.
"Great Northern Zero means I can get in on the action and still partake in a cold beer on a hot day. It's a bloody ripper idea!
"What I also love is the Great Northern Zero recipes were tested and selected by Queenslanders. We know we can trust the folk from up here know a thing or two about good beer."
More on Aussie Journal
Despite being non-alcoholic, Great Northern Zero is marketed to adults in strict accordance with the Alcohol Beverages Advertising Code.
It has already been given the nickname the Blue Marlin following on from drinkers now commonly referring to Great Northern Super Crisp as the Black Marlin and the Original as the White Marlin.
The brewers of Great Northern describe their Zero beer as having a fruity aroma which carries through to the palate with a subtle bitterness which finishes clean and crisp.
Great Northern Zero will initially be sold only in Queensland and the Northern Territory.
Great Northern Zero will be soon stocked in supermarkets, cafes, bars, hotels and bottle shops throughout Queensland and the Northern Territory.
https://www.sequelpr.com/
Antonia Ciorciari of Great Northern Brewing Co. said the company's foray into the non-alcoholic beer market - expected to be worth $34.4 billion worldwide by 2024 - reflected the booming demand among Queenslanders for alcohol-free beer options.
"The non-alcoholic beer category has doubled in Australia in the past year and sales through bottle shops and other off premise sites have increased 30-fold when compared with the same period in 2017/18," Ms Ciorciari said.
"Men and women are both seeking non-alcoholic beer with the strongest demand coming from those aged 25 – 45.
"Our fans are an outdoorsy lot who want the freedom to 4WD, boat, fish, kayak, hike or simply drive home from the pub and still enjoy a cold Great Northern with their mates.
More on Aussie Journal
- Survival Storehouse App Empowers Users with Offline Access to Critical Survival Information Sydney
- Cynthia Pinot Among Artists Selected for Renowned London Art Biennale 2025
- Real Estate Experts Highlight Jersey Shore as a Smart Buy in 2025
- $18 Price Target Issued in New Research Report After $34 Million Revenue Forecast from Acquisition; $101.5 Million Net Revenue in 2025; NAS DAQ: IQST
- West Dentistry Welcomes New Oral Surgeon to Enhance Patient Care
"Zero looks like a Great Northern and has the easy-drinking taste of a Great Northern, the only thing missing is the alcohol so we're confident it will be a hit with Queenslanders this summer."
One bloke who knows what it's like to be busy in the great outdoors and likes a coldie is Outback Wrangler, Matt Wright.
Jumping from choppers to boats and onto crocs, Matt gets why a non-alcohol beer is a winner.
"Be it out on the boat with the family, looking for a rogue croc on the air boat or heli fishing with the boys, you sometimes would like to snap the cap on a coldie but it's just not an option," he said.
"Great Northern Zero means I can get in on the action and still partake in a cold beer on a hot day. It's a bloody ripper idea!
"What I also love is the Great Northern Zero recipes were tested and selected by Queenslanders. We know we can trust the folk from up here know a thing or two about good beer."
More on Aussie Journal
- The AML Shop Launches New Financial Investigations Unit, Appoints Director to Lead the Initiative
- KidsBliss Nominated in Four Categories at 2025 Kiindred Awards
- Raidium révolutionne le diagnostic de la Sclérose en Plaques en partenariat avec l'Hôpital Fondation Adolphe de Rothschild
- New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives
- The Herbal Care, Led by Markel Bababekov, Becomes a Top Dispensary in NYC's Upper East Side
Despite being non-alcoholic, Great Northern Zero is marketed to adults in strict accordance with the Alcohol Beverages Advertising Code.
It has already been given the nickname the Blue Marlin following on from drinkers now commonly referring to Great Northern Super Crisp as the Black Marlin and the Original as the White Marlin.
The brewers of Great Northern describe their Zero beer as having a fruity aroma which carries through to the palate with a subtle bitterness which finishes clean and crisp.
Great Northern Zero will initially be sold only in Queensland and the Northern Territory.
Great Northern Zero will be soon stocked in supermarkets, cafes, bars, hotels and bottle shops throughout Queensland and the Northern Territory.
https://www.sequelpr.com/
Source: Great Northern Brewing Co
0 Comments
Latest on Aussie Journal
- Bio-Inspired Technology-Dynamic and Adaptable for unknown real-world environments
- Michael Reafsnyder opens solo exhibition at Scott Richards Contemporary Art in San Francisco
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
- $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments
- $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
- Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- Support & Connect Launches Counselling and SLES Programs to Bridge Youth Service Gaps
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
- Robert Michael & Co. Real Estate Team Celebrates Industry Recognition and Showcases Premier Central Florida Listings
- AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- Despite Global Calls for a Ban, US Child Psychiatry Pushes Electroshock for Kids
- Franco Polished Plaster Celebrates 35 Years of Bringing Walls to Life in the UK
- Highest Awarded Coffee Roaster Turns 15!
- Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
- New Poetry Collection What The Heart Carries Offers a Lifeline to the Grieving—Already Garnering Viral Praise
- 5 Signs You Need To Escape To The Country in a Cabin Made For Two